Entrepreneurs should prioritize brand representation, increasing awareness, and rewarding customers in their marketing strategy. Crafting an effective marketing plan is essential for reaching the target audience, enhancing brand recognition, and driving sales and revenue. SCORE, as a mentor to small business owners in America, recognizes the significance of a well-designed marketing plan and is dedicated to assisting business owners in creating one that paves the way for success.
“Repeat customers play a crucial role in the success of a small business.” – SCORE mentor Rex Winter
David and Susan Sperstad collaborated with SCORE mentors when establishing their business, Touright Bicycle Shop, in Little Falls, Minnesota.
Rather than attempting to market everywhere without a clear strategy, it is vital to plan marketing efforts thoughtfully. Your plan does not have to be overly complex but should position you for success rather than leaving you feeling overwhelmed.
Brand Representation:
While you may already have branding materials, take your branding to the next level by envisioning it in various marketing forms. Consider where you want to showcase your brand, such as on community boards, in ads, or on public transport shelters. Seeking guidance from a mentor, like Agora Coworking founder Luke Jian who consulted with SCORE mentors, can help refine your branding strategy for long-term success.
Raising Awareness:
After establishing your brand aesthetic, focus on identifying your target customers and where they consume information. Understanding their lifestyle will help tailor your marketing efforts. Engage with customers to learn about their preferences and adjust your marketing investments accordingly to boost awareness of your business.
Rewarding Loyal Customers:
Maintaining effective communication with customers is crucial for building loyalty, as highlighted by SCORE mentor Rex Winter. Implementing programs that reward repeat business, such as discounts or promotions, can incentivize customer retention. Ensure your marketing plan includes sales, rewards, and promotions, considering your resources and cash flow to avoid becoming overwhelmed.
For personalized assistance in developing your marketing plan, reach out to SCORE for free business mentoring, as done by David and Susan Sperstad of Touright Bicycle Shop. Leveraging a mentor’s experience can provide valuable insights for small business success.
To learn more about marketing strategies and best practices, join SCORE’s upcoming webinar on “How To Create A Marketing Plan For Your Small Business” on May 30 at 1 PM ET. Registration is free and accessible on their website.
About SCORE:
Since 1964, SCORE has supported over 17 million entrepreneurs in starting, growing, or exiting businesses. With 10,000 volunteers offering expert mentoring and resources, SCORE serves all 50 U.S. states and territories. For more information, visit www.score.org.
Contact:
SCORE
202-968-6428
[email protected]
For media inquiries or interviews with small business experts, contact [email protected].
(Source: SCORE)
