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ART SIMS’ Iconic Poster for Spike Lee’s ‘Do The Right Thing’ Selected for Permanent Collection by Smithsonian


ART SIMS’ Iconic Poster for Spike Lee’s ‘Do The Right Thing’ Selected for Permanent Collection by Smithsonian’s National Museum of African American History & Culture


(Los Angeles, CA) – The Smithsonian’s selected Art Sims’ 11:24 Design movie poster design for Spike Lee’s “Do The Right Thing” iconic film, in the permanent collection at the Smithsonian’s National Museum of African American History & Culture in Washington, D.C.

Sims says, “I am humbled that my agency, 11:24 Design, is regarded as the preeminent ad agency in America for creating memorable images for the film and TV industry. 1124 Design, Inc. is the only African American owned ad agency to be recognized for our design work in film advertising for the film Do The Right Thing by the Smithsonian Institution – National Museum of African American History & Culture on display in the exhibition, “Taking The Stage.” 

About Art Sims and 11:24 Design

Art Sims, founder and CEO of his own firm, 11:24 Design, based in Los Angeles, the company is dedicated to promoting urban youth culture as part of a larger mandate Sims dubs “urbanization,” which refers to the recognition and melding of disparate cultural and creative histories.

With his multicultural team, Sims has worked with some of Hollywood’s top filmmakers, including George Lucas, Spike Lee, Jon Kilik, The Hughes Brothers, Steven Spielberg, and Abel Ferrera.  He created the indelible images seen for print ad campaigns of numerous famous films, including Red Tails, Malcolm X, Do The Right Thing, Jungle Fever, King Of New York, Love & Basketball, Clockers, When the Levees Broke to Steven Spielberg’s The Color Purple.

For media interviews or additional information, contact:

Edna Sims, ESP Public Relations

Tel: 310-770.8117 ~ espublicrelations@gmail.com


Kevin "KevRoss" Ross is a music and radio industry expert. He is a 20 -plus year entrepreneur with the leading most successful industry trade publication and site Radio Facts (www.radiofacts.com). He has also published various books, magazines, performed marketing and promotions for major corporations and recording artists and he is on the advisory board of several industry organizations. This year Ross introduced his non profit organization LOMARI (Leaders of the Music and Recording Industry) to help teach young minority students how to market and manage their music and products.


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