Epson today announced that it has partnered for a second consecutive season with CNBC primetime show, ‘The Profit,’ airing Tuesdays at 9PM ET/PT. With the continuation of its partnership, Epson and ‘The Profit’ aim to help small businesses succeed, whether they are working in the office or at home. Throughout the new season, viewers receive unique small business and technology tips through custom vignettes that feature Epson® EcoTank® printers, revolutionary cartridge-free printing solutions with easy-to-fill supersized ink tanks and up to two years of ink in the box1. Models featured include the WorkForce® ET-16500 wide-format, WorkForce ET-4550 and Expression® ET-2550 all-in-one printers.
In addition to the custom vignettes, the Nov. 29 episode features Marcus Lemonis’ visit to women’s contemporary clothing company Susana Monaco and integrates an Epson EcoTank printer into Susana’s business workflow, providing speedy, colorful prints of concepts and designs without the worry of running out of ink for up to two years.1
“Business operations are unique but we understand the critical need to operate efficiently without sacrificing creativity. We are pleased to be partnering with CNBC and ‘The Profit’ for the second year in a row to continue bringing innovative technology to the business community,” said Agustin Chacon, vice president, International Marketing, Epson. “By utilizing cartridge-free printers like the EcoTank series, businesses can focus on achieving long-term goals without worrying about back-end operations.”
The custom vignettes, created with CNBC Primetime, air during ‘The Profit,’ and follow a day in the life of Lisa Hladish, small business owner of Paper Daisies. From getting the kids to school with their homework in hand, to managing her day-to-day business to working from her home office, CNBC Primetime showcases how Epson’s EcoTank printer delivers a worry-free solution for all aspects of Lisa’s busy entrepreneur life. All content was created in collaboration with Epson, Newcast/Zenith, and CNBC Primetime’s Integrated Marketing team.
“In our second year working together, we are very excited to showcase the Epson EcoTank printer within an episode of our fan-favorite ‘The Profit’ and super serve our small business audience even further with original digital content. This new product line from Epson is a perfect solution for all our busy, hardworking fans, and a natural fit for our CNBC Primetime programming,” said Christina Glorioso, SVP, Integrated Marketing, NBCUniversal News Group.
CNBC primetime is a distinct brand where business and entrepreneurism are the main focus. For more information on the Epson EcoTank printer portfolio, visit www.epson.com/ecotank.